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If This Offends You, Please Tell Your Friends

You're probably going to call me names. You might even stop reading my stuff or, the horror, unfollow me on Twitter. But this is something I feel compelled to say.

As my friend Mark Story rather vehemently pointed out on his blog, lots of (mostly) women (we assume) raised a stink yesterday over the naming of Apple's iPad. Apparently women (which I find ironic) have a one-track mind and think Apple's newest toy is an obvious feminism slight because it makes people think of tampons. Strange that men didn't point this out, don't you think? I don't think of tampons ... umm ... ever. If it makes you think of one, then you've got one on your mind for other reasons.

Bigger than the iTampon kerfuffle, though, I wish the PC police for each maligned special-interest group would realize one important fact when they scream loudly about the injustices of the world: It only makes those unlike you not like you more.

I had the unfortunate experience (though it turned out productive) of being attacked and minimized by a feminist because I made a reference to Las Vegas being a place that has Showgirls and strip joints. I framed it in the context of a joke which she obviously didn't find funny. Self-righteous and certainly well within her rights to call me out and shake a finger at me, the woman accomplished three primary things with her reaction: She convinced me that I should think hard about the implications of my humor. She proved to the world that she has no sense of humor. She made the vast majority of the people who witnessed her tirade really, really not like feminists.

She won the battle, but perhaps hurt the chances of winning the war. (If there is such a thing.)

Political correctness is nothing more than condescending thought police forcing people into group think. I'm not defending sexism, racism or other forms of intolerance. Yes, I know that racist and sexist jokes can proliferate stereotypes and have a subtle negative effect on the overall health of a community. But to borrow the truth-in-comedy musings of Chris Rock, the thought isn't the problem. The context is.

The fact that Apple named their gadget an iPad isn't offensive. If they had dressed it up in pink, unveiled it from Steve Jobs's crotch and perhaps included a string hanging off it ... that's offensive.

Rock's routine talks about context of using the "N" word. While his routine is funny, it's true. People use the "N" word all the time. In context (none that I can support, but in the African-American culture, it's different and not my business) the "N" word is appropriate and doesn't offend. 

The point I'm hoping to make is that you need to be offended at the context, not the act, the word or the name. And if you decide to let assumptions and superficiality dictate how loud you scream about how anti-women, anti-race, anti-religious group or anti-PETA (sorry, had to) the world is, the only real point you're making is that you simply don't get it.

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Jan 28, 2010
Jim Turner said...
I'll never think of a "Legal Pad" the same.
Jan 28, 2010
Mark Story said...
Amen, brutha man. And thanks for the shout out. Yeah, I got a little worked up, but communicated it in less of a calm fashion. And the point about context vs. the act is well taken. I honestly believe that, as a society, we are losing our sense of humor.

And I don't recall the Vegas incident you reference. Perhaps I was either not there or in a state in which my memory was alcohol-soaked.

Jan 28, 2010
CHRISTINEinLOU said...
Thanks Jason. I have been very bothered by the fact that all most people area talking about it the name and how wrong it is. I am a women and the first thing I thought of was ipad like a note pad, like the thing I have with me at all times to take notes and help me remember things. Kind of like what apple it hopping the ipad will do.
Jan 28, 2010
Nathan Hangen said...
People need to get used to being offended. Not everyone has the same opinion of you, and even fewer like you (not you specifically Jason). That's the way it works.
Jan 28, 2010
ProBestPest said...
I agree with Christine above the first thing I thought about was notepad, people just need to get over it.
Jan 28, 2010
mollyann said...
I will admit I snickered at the name. :) But in no way is it offensive or anti-feminist... I view it as a play off the iPod.
Jan 28, 2010
writrams said...
I think it's weird that people were "offended." I did comment on/make fun of the name throughout the day yesterday, but only because I do think it is a poor name. It does, for a woman, conjur up certain images first, but it isn't offensive. I think it was just poor naming. I'm not a feminist, and I'm unclear why this would be taken on as a feminist issue?
Jan 28, 2010
air_cut said...
On point and humerous as always, Jason. Funny thing is, MadTV did an "iPad" skit awhile back (way more suggestive, probably still on YouTube) and the same folks who are offended now were probably laughing then. Different contexts case in point. Heh.
Jan 28, 2010
leigh durst said...
Hey Jason, I'm with you in that I can't believe anyone would be offended by the name. I made a comment that I am merely waiting for the satire (viral videos, SNL skits) that will inevitably come from the name ...after seeing about seven tweets about the association. That included comments from guys as well as women.

In the end, I'm with @Christine up there in that I thought of note pad or drawing pad first. Hopefully you didn't mistake my comment for being outraged or offended! "iPad" is a natural name for the product line ... as to whether it's a deal breaker for anybody - I'm guessing it's the product's features, benefits and limitations that will speak the loudest.

Jan 28, 2010
JayFleischman said...
Everyone gets offended by everything these days. We spend so much time being indoctrinated about not being offensive to others that the thought forms in our mind to be offended by everyone else. In the process, we have become distinctly unfunny and puritanical as a society (though the latter has been true since ... the Puritans).

There's also the sense of, "I can make fun of my own kind, but outsiders can't." Walk into any ethnic group and you'll hear them throw slurs back and forth without thinking about it; take any individual in that group out into the street and let them hear the same words - in the same tone of of voice and same (non-offensive) intent and they go ballistic.

As for iPad, I flashed to a swinging 60's Austin Powers swanky apartment where women look like Dusty Springfield and men sip martinis as they smoke clove cigarettes. Of course, that's not the product being sold either.

Jan 28, 2010
Kat Jaibur said...
I'm not offended by the name iPad. It makes perfect sense in line with Apple branding and it's similar functionality to products people already know and love. We'll all get over it, I'm sure.

But I am troubled by the line "She made the vast majority of the people who witnessed her tirade really, really not like feminists."

Just to be clear: A feminist is one who advocates "social, political, and all other rights of women equal to those of men." (http://bit.ly/bsehjX) I would hope that in frickin' 2010 this is something we're all on board with.

Jan 28, 2010
Jeremy Meyers said...
As, you know, an ACTUAL feminist (well, a humanist really), I find the knee-jerk self-righteous behavior of certain segments of the world to be particularly unhelpful. There's enough real injustice and crimes being committed against women both here and abroad that need something done about them that whining about how 'there arent enough women on social media panels' or 'how dare you take the name of menstrual pads in vain!' seems a particularly egregious waste of time.
Jan 28, 2010
chrisb4 said...
People who are offended by trivial matters are usually ignored, thereby making the whole offense trivial. But those who are offended by the offense that was taken are just as guilty, but they elevate it to the next level and it becomes more like a real issue. No offense, please... :)
Jan 28, 2010
marketingtimes said...
Some people's kids. Does the iPad have wings?
Jan 28, 2010
Jason Falls said...
@katjaib Not arguing with what a feminist is or should be. But many get mean and counter-positive in their representation. They pass themselves off as feminists, then give the movement and qualification a bad name by male bashing and/or being spiteful in their approach. Instead of being positive for women, they're negative of those they're trying to give feedback to. I was flogged. That's not what feminists want or need.
Jan 28, 2010
Jason Falls said...
@JeremyMeyer I was standing and clapping when I read your comment. Bravo!
Jan 28, 2010
Jason Falls said...
@chrisb4 Fair point, but with that mentality, no one would ever react to anything making the world a pretty boring place.
Jan 28, 2010
Sue Windley said...
Sadly some of my gender simply have to feel offended to have purpose in their lives and use feminism as their raison d'etre. Personally I think that Apple is just gearing up for a brand family - next out the iPed (the iPad that takes you for a walk) or iPid (make your own joke up for this one!) or my real favourite, the iPud (the dessert ordering app!).
Jan 28, 2010
Political correctness simply needs to be thrown out the window. It holds us back. Prevents us from moving forward. That's it...in a nutshell!
Jan 28, 2010
KellyeCrane said...
Let me say that I consider myself a feminist, but have never had much patience for the shrill shrieking that takes place in its name. Why anyone would get all freaked out about this is beyond me.

But, since you state that women have a one-track mind on this one, allow me to explain. Nothing makes men squeamish faster than the topic of you-know-what, so we gals spare you the chit-chat. This is why we have different connotations of the word "pad." You can thank us later. :-)

If Apple came out with a product called the iWhack, men would probably chuckle more then women. But in neither case is it offensive.

Jan 28, 2010
adeford said...
I have no objection to the name iPad and think that people are reaching into the realm of ridiculous with their objections. I am wondering though, since you describe yourself first as a husband, how your wife would feel about you referring to women as a "maligned special-interest group."
Jan 28, 2010
thebrandbuilder said...
Here's what I think about being politically correct: Poopoo.

I'm all for being polite, considerate and respectful of people's feelings. That goes without saying. But sometimes, you're either going to disagree with someone and your world view is simply going to rub them the wrong way, or you're going to use a term or a tone that's going to send them reeling. Welcome to human interactions in a VERY (and wonderfully) diverse world.

While being polite and considerate make sense, the notion of being 100% politically correct 100% of the time is absolute nonsense. Fact: If you have an opinion of any kind, someone is going to disagree with it. It's a given. And that's fine. We aren't zombies or robots. Disagreement creates debate. Disagreement can be a catalyst for learning - and often is. Yet here we are, wrapped in this notion that we all have carte blanche to be offended by the slightest thing now. Oh, the delicate flowers we have become, getting all riled up whenever someone says something we sense might be mildly offensive but can't necessarily put our finger on.

Consider the psychology of this thing: "Wait... iPad... is that kind of sexist? It could be, I guess. Okay, that's the last straw. The folks at Apple are sexist pigs!!!"

If you're wondering whether some people sit around all day waiting to encounter something they can be offended about (and hoping they will), you're in luck: They do. Some people truly have nothing better to do than find ridiculous things to get offended about, just so the can complain about them and puff themselves up with indignation.

iPad. Please. Come on. What else is Apple supposed to call it? iTablet?

To offended parties out there, consider the breadth of uses for the word "pad": Football armor. Shoulder inserts in your suit. The place where rockets and space shuttles take off from. The bit of flat ground that helicopters land on. A bound stack of paper. The tablet-like contraption graphic designers use to create images. As if this were a conspiracy by a bunch of ten-year-olds to name a major consumer product after maxis. Come on. Ludicrous.
I can't believe people are getting offended by Apple calling their new product the iPad. Unreal. Don't these people have more important things to be offended by? Like poverty? Corruption? Homelessness? Racism? REAL discrimination?

Jan 28, 2010
Jason Falls said...
@adeford I called my wife. She said all minority groups or those who have an inkling of persecution for any reason have factions that feel as if they are maligned. The statement doesn't offend me because some women find it to be an accurate description.

She also said she learned long ago to ignore my rants and finds it sad people think my opinion is important. (Okay, I made part of that last part up. My blog. Sue me.)

Jan 28, 2010
LillianHoyer said...
Feminine hygiene product? OMG ladies..please!!! Excellent article..I can't stop laughing.
Jan 28, 2010
ReidAdair said...
Very, VERY well said, Jason.
Jan 28, 2010
GlendaWH said...
iPad = tampon? Are you kidding me? They need to get a life and advocate for actual issues!
Jan 29, 2010
copydiva said...
Offended? no, I can't imagine women being offended. Most I hear just think of how silly it is that Apple didn't think to talk to women about the name (or do a search on google - did they not see the MadTv skit? Hilarious).

For the record, I was clued in to the silly naming by a dude (he made a joke about iPad with Wings). Clearly, he's been sent to the feminine hygiene products aisle by his wife (or maybe he has sisters). Also, Jason, since clearly you have never been down that aisle, pads are pads, tampons are tampons- don't make me explain how to use them.

Jan 29, 2010
Mike Campbell said...
I must admit that I had a little fun with the name as did many others, including MadTV YouTube video. My favorite name is MaxiPod since the iPad is just a big ass iPod touch. I know, it's grade school bathroom humor and I should grow up, but let's lighten up, laugh, and smile.

Besides, don't blame Apple just because they have an unbelievable marketing plan that gets this much attention. Apple did NOT originate the name. Fujitsu trademarked iPad in 2002. Let's boycot Fujitsu, not Apple. How dare they. Or maybe Apple should just pass the hot potato on to Fujitsu.

 
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